I have just made some changes to the web site (especially the home page), following the directions of a very helpful eBook I purchased on marketing for small software businesses. If you have a few minutes to review the changes and send me any comments you have about them, I’d really appreciate it.
The changes include
- the addition of BUY NOW and DOWNLOAD NOW buttons to the home page and various other places (what marketers call the “ask”)
- changing the main messaging on the home page to more clearly describe what DONATION is and why you might want to consider it (what marketers call the “hook”)
- adding a short additional boxed testimonial to the main text area of the home page (further increases credibility)
- adding a 30-day money back guarantee after the initial Full License payment (decreases the impression of risk in the purchase)
I’m also still wondering about the “tagline”, shown at the top right of each page: “Simple. Powerful. All you need.” I wonder whether the “all you need” part isn’t a bit untruthful and exaggerated. After all, almost everyone who buys DONATION will also buy a bookkeeping program like Quicken, QuickBooks, Simply Accounting etc. And then there’s all of the rest of their software. Obviously, what I’m trying to say is it’s all you need for what it’s good at – tracking donors and donations and receipting. But even then, for some organizations, it’s not all they need.
Do you think I should drop that tagline, or better yet, replace it with something else? I still like the “Simple. Powerful.” part, but that alone is too short. Any bright ideas, whether using that part or not?
Any other thoughts on the web site, whether related to parts I’ve mentioned or not? If possible, please comment by adding a Reply to this blog posting, so we can all comment on each others’ comments!