Hello DONATION advisors. I’m becoming uncomfortable with the DONATION / Software4Nonprofits slogan (also called a “tagline”), which is “Simple. Powerful. All you need.”
The first two parts of it are true, in my opinion.
The last part, “All you need”, is only really true if you add the phrase “for tracking your donors and donations and issuing receipts”. But the more reasonable interpretation is that I’m trying to say it’s all the software a church or charity’s Treasurer needs. Which is certainly not true – they also need an accounting program.
I do realize that DONATION is used by many other types of volunteer and staff person, like Financial Secretaries, Envelope Secretaries, etc., who may or may not also be the person who uses the accounting program. So for some of them, DONATION may be all they need (other than software virtually everyone has, like Word etc.). But the phrase “All you need” could also be taken to apply to software needs of the charity or church as a whole, in which case again, it’s clearly untrue.
I’m having trouble thinking up something to replace the slogan with though. I rather like the format of three words or short phrases, and wouldn’t mind keeping the first two. But I’m not sure what to replace the third with.
Any bright ideas? I’m also of course open to completely different ideas, like just one sentence or phrase for the slogan. And also open to other opinions / reactions to my current slogan.
As usual, if you post your thoughts as a Comment to this blog post, that will be good because others can then also comment on it. But direct email replies are fine too!